Why Mobile Marketing?

50% of all Internet
searches for LOCAL products and services are performed from mobile
devices.

30% of searches that are
via a mobile device were for restaurants ¹

Less than 2% of e-mails
get read. Door to door advertisements often go straight in the bin. 98%
of text messages are read and they will include yours!

22% Percentage of UK
mobile web users never or infrequently use the desktop web ²

Business researches and
studies have determined that a 5% increase in customer retention will
cause an increase of profitability of 25-85% and that returning
customers spend 67% more than new customers.

UK web traffic originating
from a mobile device rose by 4000% from September 2009 to January 2011!
³

According to researchers,
73% of consumers would like to receive special offers on their mobile
devices, but they are not getting them
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References:
¹ Internal Google Data February 2010
² Ondeviceresearch.com (December 2010)
³ UK Mobile Internet Usage Research (TecMark)